Monthly Archives: January 2012

In difficult economic times, costs inevitably come under the spotlight, and as any marketer knows, marketing budgets and overheads are not immune. It goes with the territory that questions about return on investment, value and worth crop up and intensify. So it’s a paradox that just at the time businesses need to be fighting for visibility and attention harder than ever before, the very resources that are required to fund this work come under the cosh. Here we look at reasons to keep marketing, even when the going gets tough. Continue reading →