Clean and accurate target data is always one of the trickiest, most complex elements of a B2B lead generation marketing campaign. It’s a minefield even if you have your own database, so buying in new data is a viable option. But it needs careful thought before you start your campaign. Consider these 5 key factors before diving into data! Continue reading
There’s a role for every form of media or ‘channel’ in a marketing campaign, as long as it’s part of a “joined up” or “multi-channel” approach. This is as true for telemarketing as it is for email, advertising or social media. Joined Up marketing is the key. So here are our Top 10 Tips for telemarketing success to try out for yourself. Continue reading
A recent survey in B2B Marketing magazine showed that 70% of marketers regard telemarketing as either “critical” or “very important”. Targeted telemarketing is still a strong, effective and valid component of any lead generation marketing mix, particularly when used in conjunction with a personalised email campaign. Continue reading
Why do people always send lists of stuff to do out in January? When you’ve received your 27th list (OK: so it’s my fault for subscribing to so many blogs and newsletters) of New Year’s resolutions, 14 things to do … Continue reading
