Comments for Contacts4Business http://www.contacts4business.com Email Marketing, Telemarketing, Newsletters, Lead Generation Mon, 28 Nov 2011 15:19:37 +0000 hourly 1 http://wordpress.org/?v=3.1.2 Comment on Why Timing Matters in B2B Marketing by Simon http://www.contacts4business.com/why-timing-matters-in-b2b-marketing/#comment-20 Simon Mon, 28 Nov 2011 15:19:37 +0000 http://www.contacts4business.com/?p=609#comment-20 Hi Tim - thanks for the comment. I agree with you, it's often the case that businesses focus only on the short term 'bang for buck' approach to marketing because they need the sales leads NOW. We think that maintaining a component of outbound marketing prospecting is wise, but that it should be complemented with the longer term inbound approach. Education of top level decision makers is a truly vital task - but isn't restricted to marketing alone! Hi Tim – thanks for the comment. I agree with you, it’s often the case that businesses focus only on the short term ‘bang for buck’ approach to marketing because they need the sales leads NOW. We think that maintaining a component of outbound marketing prospecting is wise, but that it should be complemented with the longer term inbound approach. Education of top level decision makers is a truly vital task – but isn’t restricted to marketing alone!

]]> Comment on Why Timing Matters in B2B Marketing by Tim Britt http://www.contacts4business.com/why-timing-matters-in-b2b-marketing/#comment-19 Tim Britt Mon, 28 Nov 2011 13:37:42 +0000 http://www.contacts4business.com/?p=609#comment-19 Hi Simon, This is a great piece and highlights the importance of recognising the shift in B2B Marketing. One issue however that arises with working in this manner is that unless results are achieved quickly it becomes very easy for employers who don't understand this process to question the activity of their "sales" people. It' becomes not just about doing the job it also becomes about educating companies to allow their staff to work in this progressive and sustainable way - thats the hard part! Hi Simon,

This is a great piece and highlights the importance of recognising the shift in B2B Marketing. One issue however that arises with working in this manner is that unless results are achieved quickly it becomes very easy for employers who don’t understand this process to question the activity of their “sales” people. It’ becomes not just about doing the job it also becomes about educating companies to allow their staff to work in this progressive and sustainable way – thats the hard part!

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