Newsletters, Surveys and Data Cleansing

Lots of businesses rely on repeat sales from their existing customers. That’s because it costs at least 6 times as much to gain a new client as it does to retain an existing one.

There’s no such thing as customer loyalty. If you are not keeping in touch with your customers, somebody else probably is! In tough economic times, companies that are visible to and engaging with their clients and prospects are the most successful.

So it’s vital that you keep your business “on the radar” of your customers. A call, newsletter or occasional email will make them feel “valued” and show that you care about them. That way you shut out your competition and ensure that next time your clients want to buy, they’ll buy from you.

Email newsletters newsletters

E-newsletters are an ideal marketing tool for engaging with your existing and prospective clients.

Contacts4business can help you talk to thousands of existing and prospective customers via an email newsletter so you stay on the radar, getting your name in front of your clients on a regular basis. That way you’re more likely to generate new and repeat business.

We can design your email newsletter template and write compelling and relevant newsletter articles that is useful and engaging for your target audience.

We’ll also set up and send your email newsletter on our email broadcast system. You’ll get real time access to your own client area in our Campaign Reports Portal, so you can monitor the opens and clicks for insight into what your recipients think of your e-newsletter.

Here’s what’s included:

  • A full brief covering what you wish to achieve with your newsletter
  • Re-usable HTML newsletter template design, consistent with your own branding.
  • Personalised fields within your newsletter including contact and company names
  • Set up, test and send of your newsletter on our email broadcast system
  • Access to your newsletter campaign statistics, including replies, open rates and click through rates
  • Any size of newsletter campaign from 500 contacts up
  • Optional design of website “landing page” for any special offers

Data data

Keep your data current, or it will gradually decay over time.

At the core of every campaign is a healthy and current contact database. Without it, your campaign is sunk before it begins.

People move jobs and company on average every 3 years. This constant process of data decay means that contact records need to be refreshed at least every 90 days to keep them current.

Contacts4business can refresh your data and at the same time obtain additional information such as email addresses.  We can also obtain ‘opt in’ permission for you to keep your contacts updated with news about your business and products.

Here’s what’s included in our data cleansing service:

  • Choice of telemarketing, email or combined approach
  • Updated contact data provided back to you as Excel or CSV file ready for import
  • Summary results report
  • Any size of data cleanse project undertaken
  • Optional profiling of existing data against Dun & Bradstreet database

Surveys survey

Are you measuring your customer satisfaction rates? How do they translate it into more sales?

A Customer Survey can:

  • Provide valuable, actionable feedback on your company, products and services
  • Show your customers you actually care what they think of you

Contacts4business can help you define your survey goals, put together your questions and deliver the survey to your clients.

We’ll then help you gather and interpret the results and identify the steps you should take as a result of the survey.  Adapting your service, products and pricing to meet your customers’ needs better will translate into higher client retention and more sales.

Here’s what’s included customer survey service:

  • A full brief, so we know what you want to find out
  • Question formulation
  • Telephone-based research survey conducted to a set of target clients, or
  • Email-based research survey, or
  • Combined telephone and email approach to survey
  • Collation of results
  • Report summarising key findings and recommendations
  • Optional creation of Press Release with key messages

Call contacts4business on 01223 750236 or email info@contacts4business.com to get started with your email campaign, telemarketing campaign or integrated lead generation campaign today.

Want to find out about our other marketing services? Find out about our lead generation services including email marketing, telemarketing and integrated campaigns, client engagement services including newsletter design, writing and delivery or our inbound marketing services including Content Creation, Blogging and Social Media Strategy.

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